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Create promoting material to introduce new daily habits for a more sustainable living.


Art Direction, Print




A project that demonstrates various art directions of introducing new sustainable habits in our daily routine.

There are various ways of delivering new awareness to the audience like stamp cards and posters in order to stimulate the audience's change of habits. 

It is about to make the unaware aware.

The campaign is about visualising and to stimulate audience's impulses to make an action in life and to do something benefits the society. The consumption of micro-plastics is an everyday act we are unconsciously doing. The posters are visualising the accumulation of negative effects we are experiencing from the consumption of micro-plastics, that it can expose danger to our next generation.

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